Case: Running a Rubbing Workshop
案例：拓印体验工作坊的经营
标签：体验经济,工作坊,客单价,文创
某文创业态在博物馆街区开设拓印体验工坊：备复刻纹样铜版（汉瓦当、铜镜，单版开版 800–1500 元）与成套拓包宣纸，90 分钟单人体验收费 128 元，客单毛利率约 65%。旺季周末单日 40 人次需 12 块版轮换晾干；2 名师傅可带 15 人，儿童指导与墨点防护是主要人力成本。年营收中体验占 70%、衍生文创占 30%。
A creative operator runs a rubbing workshop near museum districts: replicated pattern plates (Han eave tiles and bronze mirrors, ¥800–1,500 to cut each) plus tampo-and-paper kits; a 90-minute session is ¥128 with about 65% gross margin. A busy weekend day serves 40 visitors, rotating 12 plates for drying; two instructors handle 15 people, with child supervision and ink control as the main labour cost. Experience sales are 70% of revenue, derived merchandise 30%. ---